Creating a Broadcast
1. Start a New Broadcast
- Navigate to Marketing → Broadcasts in your dashboard
Go to Broadcasts
Access your broadcasts dashboard directly
- Click Create Broadcast
2. Configure Your Broadcast
Audience Selection
Choose who receives your broadcast:- All Users: Send to your entire user base with valid email addresses
- Specific Segment: Target a pre-defined user segment
- Custom Filters: Apply additional filtering criteria
Email Settings
Configure the basic email properties:- Subject Line: Craft a compelling subject that drives opens
- Preview Text: Optional preview text shown in email clients
- Sender: Choose a sender from your list of senders
Go to Sender Settings
Add or manage your email senders
3. Preview and Test
Before sending your broadcast:- Preview: See how your email looks across different devices
- Test Send: Send test emails to yourself or team members
- Spam Check: Verify your content won’t trigger spam filters
- Link Validation: Ensure all links work correctly
Sending Your Broadcast
Send Options
Send Immediately
- Click Send Now to deliver immediately
- Broadcast goes out to all recipients right away
- Best for time-sensitive announcements
Schedule for Later
- Choose a specific date and time
- Consider your audience’s time zones
- Schedule during optimal engagement hours
Delivery Management
Flywheel automatically handles:Smart Delivery
- Batch Processing: Emails are sent in batches to ensure deliverability
- Rate Limiting: Respects sending limits to maintain sender reputation
- Retry Logic: Automatically retries failed deliveries
Broadcast Analytics
Engagement Metrics
Monitor user engagement:- Sent: Total number of emails delivered
- Clicked: Total number of emails clicked
- Opened: Total number of emails opened
Make sure to enable open tracking in the email settings to see the opened
metrics.
Broadcast Status and Management
Status Types
| Status | Description |
|---|---|
Draft | Broadcast is being created/edited |
Sending | Currently being delivered |
Sent | Delivery completed |
Scheduled | Waiting for scheduled send time |