Broadcasts

Create and send targeted email campaigns to your users and segments

Broadcasts are one-time email campaigns that you send to your entire user base or specific segments. They’re perfect for announcements, promotions, newsletters, and other marketing communications that reach multiple users at once.

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Creating a Broadcast

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1. Start a New Broadcast

1. Navigate to Marketing → Broadcasts in your dashboard

Go to Broadcasts

Access your broadcasts dashboard directly

2. Click Create Broadcast

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2. Configure Your Broadcast

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Audience Selection

Choose who receives your broadcast:

• All Users: Send to your entire user base with valid email addresses
• Specific Segment: Target a pre-defined user segment
• Custom Filters: Apply additional filtering criteria

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Email Settings

Configure the basic email properties:

• Subject Line: Craft a compelling subject that drives opens
• Preview Text: Optional preview text shown in email clients (Designed emails only)
• Sender: Choose a sender from your list of senders
• Style: Designed sends the email in your template, with tracking when your domain tracks. Plain sends it the way a person types an email in Gmail: just your words, no images, no preview text, links exactly as written, no tracking, and one plain unsubscribe line at the end. Switching an email with images to Plain removes them, after a warning. Name a Plain email’s sender after a person, not a brand.

Go to Sender Settings

Add or manage your email senders

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3. Preview and Test

Before sending your broadcast:

• Preview: See how your email looks across different devices
• Test Send: Send test emails to yourself or team members
• Spam Check: Verify your content won’t trigger spam filters
• Link Validation: Ensure all links work correctly

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Sending Your Broadcast

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Send Options

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Send Immediately

• Click Send Now to deliver immediately
• Broadcast goes out to all recipients right away
• Best for time-sensitive announcements

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Schedule for Later

• Choose a specific date and time
• Consider your audience’s time zones
• Schedule during optimal engagement hours

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Delivery Management

Flywheel automatically handles:

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Smart Delivery

• Batch Processing: Emails are sent in batches to ensure deliverability
• Rate Limiting: Respects sending limits to maintain sender reputation
• Retry Logic: Automatically retries failed deliveries

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Broadcast Analytics

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Engagement Metrics

Monitor user engagement:

• Sent: Total number of emails delivered
• Clicked: Total number of emails clicked
• Opened: Total number of emails opened

Make sure to enable open tracking in the email settings to see the opened metrics.

A broadcast sent in the Plain style (like an email typed in Gmail: just the words, no images and no tracking) shows its opens and clicks as Not tracked, never 0%.

When a Plain email’s sending domain receives its mail through Mailgun, the report also says how many of the sent emails someone replied to. Replies are forwarded to the sender’s reply-to address, so you still get each one. A Designed email keeps the sender’s reply-to address, so its replies go straight there and aren’t counted (unless the sender has none).

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Broadcast Status and Management

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Status Types

Status	Description
Draft	Broadcast is being created/edited
Sending	Currently being delivered
Sent	Delivery completed
Scheduled	Waiting for scheduled send time