How Agent assets works
Agent assets is a content library tool that gives your agent pre-approved material to reference while generating messages. You can store links, reusable text snippets, and uploaded images. This keeps every customer-facing output on brand and compliant — the agent selects from your curated library instead of generating content from scratch. Assets are matched by title and description, so well-named assets are surfaced reliably when the agent’s prompt references them.Configuration
Inputs
Instructions for when the agent should use the assets.
List of curated assets. Each asset has a kind, title, and description with kind-specific content fields.
Options:
link, text, image.Asset identifier. Use stable names so prompts can reference them consistently.
Guidance for when to use the asset.
For
link assets, the destination URL.For
text assets, the reusable copy block.For
image assets, uploaded image URL.Outputs
The full set of configured assets available to the agent during the run.
The type of asset:
link, text, or image.The title identifier used to reference this asset in prompts and agent reasoning.
The usage guidance that tells the agent when this asset is appropriate.
The resolved content — a URL for link/image assets, or the text body for text assets.
Use Cases
Brand-Safe ImageryBest Practices
Asset Organization- Keep asset titles short, stable, and descriptive so prompts can reference them reliably.
- Use a consistent naming convention (e.g.,
legal-disclaimer-pricing,img-hero-product) across your library. - Group related assets with similar title prefixes to make the library easy to browse and maintain.
- Add one asset per concept — avoid bundling multiple links or snippets into a single asset.
- Store only approved, reviewed content for customer-facing communication.
- Use the description field to specify exactly when each asset should be used so the agent picks the right one.
- Periodically review and remove outdated assets to prevent the agent from referencing stale content.
- Version sensitive copy (legal disclaimers, pricing) and update assets promptly when terms change.
- Reference asset titles explicitly in your agent prompt (e.g., “Use the
legal-disclaimer-pricingasset when discussing costs”). - Instruct the agent to prefer assets over generated content for any compliance-sensitive output.
- Combine image assets with text assets when emails need both visuals and copy from the approved library.
- Test that the agent selects the correct asset by running sample events through the agent preview.